Ingingo namakuru yatanzwe na E-Ubucuruzi Uburayi 2021, raporo ishingiye kubazwa n’abaguzi 12.749 mu Bubiligi, Danemarke, Finlande, Ubufaransa, Ubudage, Ubutaliyani, Ubuholandi, Noruveje, Polonye, Espagne, Suwede n'Ubwongereza, bikubiyemo Leta ya e-ubucuruzi mumasoko 12 akomeye yuburayi.
Umubare w'abakoresha e-ubucuruzi bw’ibihugu by’i Burayi wiyongereye cyane mu myaka yashize ubu ugera kuri miliyoni 297.Birumvikana ko impamvu ikomeye yo kwiyongera ari icyorezo cya Covid-19, cyasize ikimenyetso cyacyo mubihugu byose byu Burayi.
Mu 2021 ishize, e-ubucuruzi mu Burayi bwazamutse mu mwaka.Ikigereranyo cyo kugurisha ku muntu ku kwezi mu bihugu 12 byakoreweho ubushakashatsi ni € 161.Nkuko byavuzwe mbere, Ubudage n’Ubwongereza n’amasoko akomeye ya e-ubucuruzi mu Burayi.Ufatanije n’abaturage benshi, ingano yo kugura aya masoko yombi ni menshi, kandi umugabane wa e-ubucuruzi ni mwinshi.Umwaka ushize, abaguzi miliyoni 62 mu Budage baguze kuri interineti, ugereranije na miliyoni 49 gusa mu Bwongereza.Ku rundi ruhande, ibihugu nk'Ubutaliyani, Espagne na Polonye bifite igiciro gito cyo kugura.Muri icyo gihe, ayo masoko uko ari atatu ubu atangiye kwiyongera cyane kuva kurwego rwo hasi cyane.
1Ibyiciro 12 byambere byibicuruzwa byo guhaha i Burayi
Ibice bitatu bya mbere mubyiciro byibicuruzwa bizwi cyane mubaguzi b’i Burayi, imyenda n'inkweto, ibikoresho bya elegitoroniki yo mu rugo n'ibitabo / ibitabo byamajwi, byakomeje kuba bimwe mu myaka yashize.Imyenda n'inkweto nibyo byiciro byaguzwe cyane mumasoko yose yabajijwe.Ibicuruzwa bya farumasi biri mubyiciro byibicuruzwa byakuze cyane mumyaka yashize, hamwe no kwisiga, ibiribwa nibikoresho byo murugo.Muri Suwede, ibicuruzwa bikoreshwa mu bya farumasi bimaze kugurwa cyane kuri interineti muri iri soko.
2Gutanga ibicuruzwa byihuse biba ngombwa
Igurishwa rya e-ubucuruzi ryiyongereye cyane mugihe cyorezo cya Covid-19, kandi n’ibicuruzwa byoherejwe.Mubisanzwe, abaguzi kumurongo batumiza ibicuruzwa byinshi bikenerwa mugukoresha burimunsi.Raporo y’ibihugu by’i Burayi E-2021 ivuga ko kubera iyo mpamvu, abaguzi mu bihugu byinshi biteze ko byihuta.Urugero, mu Bwongereza, 15% biteze igihe cyo gutanga iminsi 1-2, ugereranije na 10% umwaka ushize.Mu Bubiligi, imibare ijyanye na 18%, ugereranije na 11% umwaka ushize.Ibi birashobora kuba bifitanye isano no kwiyongera kubaguzi benshi bashya, cyane cyane abaguzi bakuze, batangiye guhaha kumurongo mugihe cya e-ubucuruzi bwambere.
Bizaba bishimishije kandi kubona uburyo abaguzi kumasoko atandukanye bahitamo gutanga.Hirya no hino mu bihugu 12 byize, uburyo bwo gutanga abantu buzwi cyane ni "kugeza ku muryango wawe".Muri Espagne, kurugero, 70% byabaguzi kumurongo bakunda ubu buryo.Ihitamo rya kabiri ryamamaye cyane ni "inzu idafite umukono cyangwa gutanga urugi".Muri Suwede na Noruveje, "kugeza kuri mailbox yanjye" n'umuposita nuburyo bukunzwe cyane bwo gutanga.Kandi "kwikorera-kwifata muri Express lockers" nuguhitamo kwambere kubakoresha muri Finlande naho iya kabiri ihitamo cyane kubakoresha Polonye.Birakwiye ko tumenya ko mumasoko manini ya e-ubucuruzi nku Bwongereza
n'Ubudage, gukundwa muburyo bwo gutanga “courier locker” ni buke cyane.
3、 Ubushake bwo kwishyura kuri e-ubucuruzi burambye buratandukanye
Ibihugu byi Burayi ntabwo ari bimwe mugihe cyo guhitamo kohereza ibicuruzwa bya e-bucuruzi birambye.Ubutaliyani n'Ubudage nibyo bihugu bifite ijanisha ryinshi ry’abakoresha e-ubucuruzi bifuza kwishyura amafaranga yinyongera kubitangwa rya e-bucuruzi birambye.Abaguzi kumurongo bifuza kwishyura byinshi kubwibi ni abakoresha cyane cyane (18-29 ans), itsinda ryimyaka ishobora kuba yiteguye kwishyura uburyo bwogutanga ibirometero byanyuma.
Finlande na Polonye bifite inyungu nkeya mukwishyura ibicuruzwa bitangiza ibidukikije.Ibi birashobora kuba kubera ko Finlande na Polonye byombi biza ku isonga ry’Uburayi mu bijyanye no kohereza no gukoresha neza amakarito yoherejwe, aho abaguzi bemeza ko ipikipiki iva mu bifunga yangiza ibidukikije kuruta kubitanga mu ngo.
4Consumers Abaguzi b’i Burayi bazahitamo guhaha kumurongo kubera impamvu z’ibidukikije?
Abaguzi kumurongo barashobora guhitamo guhaha kumurongo mugihugu cyabo kubwimpamvu zitandukanye.Imwe mumpamvu abakiriya bahitamo guhaha imbere muri raporo zabanjirije iyi ni imbogamizi yururimi.Ariko, hamwe no kurushaho kumenyekanisha iterambere rirambye, abaguzi benshi bagenda bagura imbere mu gihugu mu rwego rwo kugabanya intera itwara abantu n’ibyuka bihumanya ikirere.Mu masoko yose yakoreweho ubushakashatsi, Espagne n'Ubutaliyani bifite abakoresha ubu bwoko bwo guhaha kuri interineti, bikurikirwa n’abaguzi mu Bufaransa.
5Growth Ubwiyongere bwa e-ubucuruzi bwiburayi butwarwa na Covid-19 - bizaramba?
E-ubucuruzi bwazamutse vuba mubihugu hafi yuburayi.Muri 2020, dushobora kubona ubwiyongere bugera kuri 40% mumasoko amwe, harimo Suwede na Polonye.Birumvikana ko byinshi muribi byiyongera bidasanzwe biterwa nicyorezo cya Covid-19.Abaguzi ku masoko 12 yose bize bavuze ko baguze byinshi kuri interineti mugihe cyicyorezo.Abaguzi kumurongo muri Espagne, Ubwongereza n'Ubutaliyani babonye ubwiyongere bukabije mubigura.Muri rusange, abakoresha bato cyane bavuga ko bagura kumurongo kuruta mbere hose.
Nyamara, kugura ku mbuga zambukiranya imipaka byagabanutseho gato ugereranije na raporo y'umwaka ushize kubera ibibazo byatanzwe na COVID-19 hamwe no gufunga igihugu.Ariko guhaha kwambukiranya imipaka biteganijwe ko bizagenda byiyongera buhoro buhoro uko ihungabana rishingiye ku cyorezo rigabanuka.Ubushakashatsi bwakozwe muri uyu mwaka, abantu miliyoni 216 baguze imipaka yambukiranya imipaka, ugereranije na miliyoni 220 mu bushakashatsi bwakozwe mu mwaka ushize.Ku bijyanye no guhaha kwambuka imipaka, Ubushinwa bwongeye kuba igihugu kizwi cyane ku Banyaburayi kugura, gikurikirwa n'Ubwongereza, Amerika n'Ubudage.
Ababajijwe kandi babajijwe mu bushakashatsi niba bariyongera cyangwa bagura ibicuruzwa kuri interineti nyuma yuko COVID-19 imeze neza ugereranije n’ibihe biriho.Ibisubizo kuri iki kibazo byari bitandukanye hagati yibihugu.Mu Budage, Ubuholandi n'Ububiligi, bikuze ku masoko yo kuri interineti akuze, abantu benshi batekereza ko bizagabanya umubare w'ubucuruzi bwo kuri interineti, mu gihe ku masoko akura nka Espagne, Ubutaliyani na Polonye, ibinyuranye n'ukuri, ariko ababajijwe na bo bavuze ko kuri interineti guhaha byahindutse igice cyingenzi mubuzima bwabo bwa buri munsi, bazakomeza iyo ngeso yo kurya nyuma yicyorezo.
Igihe cyo kohereza: Jul-05-2022